BitaBIZ is a Danish HR SaaS scaleup helping companies manage time, absence, and team planning with confidence. As the platform continued to grow, the team identified two areas where their strong product thinking needed to be supported by equally strong execution: the onboarding flow for new accounts and the configuration of Danish payroll systems.
Modernising the onboarding experience for new sign-ups
The BitaBIZ team wanted their onboarding flow to better reflect the maturity of the product and the company behind it.
The goals were clear:
Make the startup experience more modern and visually appealing
Collect richer information from new sign-ups, enabling the system to be tailored to real needs
Send meaningful user and company attributes to Intercom to improve support and help convert trials into customers
Flowcourier supported the implementation of this vision by helping structure the flow, improving data capture, and ensuring onboarding data was consistently available to the BitaBIZ team.
The result is a startup experience that feels lighter and more welcoming for new accounts, while giving BitaBIZ better insight, control, and the ability to engage proactively during trials.
Making payroll configuration easier
Payroll is one of BitaBIZ’s strongest capabilities and one of the most complex areas for new accounts, especially in Denmark with its many payroll systems and variants.
The BitaBIZ team defined a clear requirement
New accounts should be able to configure payroll correctly without having to become payroll experts on day one.
Existing customers should be able to preconfigure only the systems they use daily in a shop-like experience
Remove focus from Denmark to global with country specific configurations
Flowcourier helped implement this by
Structuring the payroll system selection experience more clearly
Supporting country-specific configuration paths
Adding pre-configured export files, allowing payroll systems to be set up quickly and correctly without unnecessary manual work
These pre-configured options reduce friction during setup and help ensure members start with a configuration that reflects best practice - while still allowing flexibility for advanced needs.
Strong product thinking, supported by focused execution
Across both initiatives, the collaboration followed a simple principle:
BitaBIZ owned the product vision, priorities, and member perspective
Flowcourier focused on implementation, structure, and scalability
Together, this strengthened the first experience for new sign-ups and made complex configuration feel manageable without changing what makes BitaBIZ’s product unique.
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