Euronomy: a European Platform We Build, Run and Test On
How Euronomy.eu grew from a 2018 Umbraco site into 84 curated lists and 32 country pages, running our own Umbraco packages in production.
Euronomy.eu helps people buy European: curated lists of European software, food, brands and services, verified by communities and professionals, so the European choice is an informed one.
It is also our own project. We built Euronomy, we run it, and we use it as the place where our own work has to hold up in production first. It started in 2018 on Umbraco, and it grows through organic search and its community rather than paid reach.
Since then it has moved from Umbraco 8 to Umbraco 17, gained member accounts, lists you can save and like, country pages and buyer's guides, and now runs our own Umbraco packages for answer engine optimisation and analytics in production.
Features
Curated lists, verified by people
Every list is a hand-picked set of European alternatives in one field, from email providers and cloud hosting to food and manufacturing, with a short editorial summary and the team's own experience where we have used the product ourselves. Products can carry a European manufacturing flag, and each list has its own action bar to share it, save it as a PDF or suggest a product.
Members who build their own lists
Visitors sign in with Google or Facebook, save any list with one tap, like a product to add it to their own list, and suggest new products with a button. Likes count as votes, and each country page shows its top-voted products.
Country pages and guides
Every country gets a page with its lists and its most popular products, and the guides section explains switches people actually make, such as moving from Gmail to Proton Mail or from Microsoft Office to LibreOffice, alongside explainers like the EU AI Act.
Search that finds products, not just pages
Site search runs on Umbraco's Examine index and finds tagged products as well as lists, with real product images in the results. The frontpage rotates a "Popular in" spotlight per category, driven by what members view and save.
Readable by AI, measured in Umbraco
Euronomy runs Flowcourier AEO: llms.txt, every page as Markdown and structured data, plus a dashboard of which AI crawlers fetch what. List pages publish ItemList JSON-LD, and a robots.txt policy decides which AI crawlers are welcome.
Analytics without a third party
Traffic is measured with a self-hosted Matomo, including custom tracking for votes, and read back inside the Umbraco backoffice through Flowcourier's Matomo Analytics package. Analytics Pro adds AI Visibility on top: whether AI assistants cite Euronomy when asked about European alternatives.
Eight Years on One Platform
Where it stands today:
The upgrade is the part we are most often asked about. In May 2026 Euronomy went from Umbraco 13 to Umbraco 17 in one working day, one major version at a time, with a checkpoint before the first step. It is the same route we take on client upgrades, and Euronomy is where we rehearse it.
Content stays in the editors' hands: the FAQ, the lists and the guides are managed in Umbraco, and an empty text field simply hides its section instead of leaving a gap on the page.
A Showcase We Run Ourselves
Euronomy is where we try things before we recommend them. Running a public site with real visitors keeps us honest about what works.
Here's how we approach it:
Ship small and often: work moves from a develop branch to main through pull requests, and Jenkins pipelines build and deploy each release, with secrets injected at deploy time rather than kept in the code.
Use our own products first: Flowcourier AEO, Matomo Analytics and Analytics AI run on Euronomy, so we meet their rough edges in our own production.
Keep the platform current: Euronomy moves forward one Umbraco major version at a time, with a checkpoint before each step, never a rebuild from scratch.
What's Next?
Euronomy keeps growing with its community: new lists, new countries and the products members suggest. And it stays the place where our own Umbraco packages earn their keep.
Looking for European alternatives yourself? Explore Euronomy.eu.
Want a platform like this?
We build community and content platforms on Umbraco that grow through search and AI visibility, and we run one ourselves. Let's talk about yours.
